‘Until tomorrow’ Instagram quarantine caption game, explained

The latest quarantine game on Instagram is ‘until tomorrow’ — an intentionally confusing meme involving unflattering photos

  • If you’ve come across posts captioned “until tomorrow” while scrolling through Instagram, you may be wondering why it’s becoming a trend and what it means.
  • “Until tomorrow” has become a quarantine challenge, particularly among Gen Z Instagram users.
  • The challenge encourages users to post a funny or unflattering photo (or series of photos) of themselves and delete the post after a day — then DM everyone who liked it and ask them to do the same.

If you’ve been scrolling through Instagram more often as part of your quarantine adjustment, you may have noticed posts with the caption “until tomorrow,” frequently posted at or around midnight by Gen Z users.

“Until tomorrow” is an Instagram challenge that encourages users to post embarrassing, unflattering, or funny photos of themselves on their main account for just 24 hours. Here’s how it works:

  • 1. Post a photo or a series of photos that fit the challenge, with the caption “until tomorrow” or the hashtag #UntilTomorrow.
  • 2. Leave the photo up on your main account for 24 hours.
  • 3. Take it down, but note everyone who liked the post and direct-message them with the same challenge.

An example of a challenge DM is: “So….you liked my post so you have to post an embarrassing picture of yourself, for the caption you’re ONLY allowed to write ‘until tomorrow’ and you can only tag me.”

Many users have chosen not to tag anyone at all, adding to the confusion for people who aren’t aware of the game.

Of course, people have reacted to the trend — announcing their refusal to take part in it, expressing confusion about seeing it all over their Instagram feeds or joking about the concept of “until tomorrow” in the time of the coronavirus.

“Some of you going to sleep with a dry cough and a fever talking about ‘until tomorrow’ yeah we’ll see,” one widely shared tweet about the challenge said.

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Aishwarya Patel

Aishwarya Patel

When not expelling tech wisdom, Aishwarya feeds on good stories that strike on all those emotional chords. She loves books, a good laugh, and interesting people. She binges on movies, sitcoms, food, books, and memes.

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